A brief description of PEDS's customer segmentation

The primary focus of our application will be in the healthcare market. Due to the nature of our application, PEDS customer segments will be split between healthcare professionals and consumers. The application would thrive in hospitals, doctor’s offices or private medical clinics.

Doctors/Nurses

Healthcare professionals such as doctors and nurses are the most important customer segmentation as they will be the key distributors of PEDS. Healthcare professionals will spread the word about the application through recommendations as well as jump-starting users by setting up profiles for them.

Consumers

Patients and families will be the main users of PEDS and therefore are essential to the application's growth and success. Pediatric patients fall between the ages of 0 and 18, while parents and guardians cover a larger demographic.

Hospitals

Hospitals are large institutions that provide medical and surgical treatment to ill or injured people. They are typically for emergency care, specialties, surgeries or serious illness. Hospitals provide inpatient cares which allow patients to stay overnight at the facility. They may be looking to improve the quality of care by finding ways to educate patients and families that don’t require large amounts of time.

Doctor's Office

Doctor’s Offices are much smaller in size than hospitals and focus on non- emergency care. They have a smaller pool of staff and focus on outpatient care. These are typically run by one or more general practitioners. They may be looking for alternative ways to educate patients and families that go beyond general knowledge and do not require large amounts of time.

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